AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in Denmark Q4 2022
An overview of the performance of the top 5 virtual fitness programs in Denmark on a unified platform during the fourth quarter of 2022, based on data from Sensor Tower.
Throughout Q4 2022, the top 5 virtual fitness programs in Denmark exhibited varied performance in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.
Strava: Run, Bike, Hike maintained strong weekly revenue, peaking at approximately $19K in the last week of December. Weekly downloads started at around 1.2K and saw a dip mid-quarter, reaching a low of 543 in mid-December before rebounding to 1.1K by the end of the quarter. The active user base showed some fluctuations, starting at 31.9K at the end of September, dipping to a low of 24.9K in mid-December, and finally recovering to 31.9K by the end of December.
Zwift: Ride and Run experienced consistent weekly revenue, averaging around $12K to $14K throughout the quarter, with a peak of $14.7K in late November. Weekly downloads remained relatively stable, hovering around the 200-300 range, with a notable spike to 370 in the last week of December. Active users exhibited a steady increase, starting at 1.4K in late September and ending the quarter at 1.7K.
Fitbit: Health & Fitness saw a significant increase in weekly revenue, peaking at $4.2K in the final week of December. Download numbers were generally low, with a standout peak of 1.1K in mid-December. The active user count remained relatively stable, fluctuating around the 11K mark throughout the quarter.
Sweat: Fitness App For Women showed a varied performance in weekly revenue, with a high of $3.7K in late November and a low of $2K in mid-December. Downloads were minimal, with a notable increase to 156 in the last week of December. Active users saw a downward trend from 481 at the end of September to 324 by the end of December.
AllTrails: Hike, Bike & Run experienced a peak in weekly revenue of $4.9K in mid-October, followed by a gradual decline to $1.5K by the end of December. Weekly downloads showed an initial peak of 2K in mid-October before declining to 590 in mid-December, with a final increase to 1.1K in the last week of December. Active users peaked at 7.2K in mid-October, followed by a decline to 4.3K in mid-December, and ending the quarter at 5.3K.
For more detailed insights and data, visit Sensor Tower.
